What is coaching?
The International Coaching Federation (ICF) defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly import
ant in today’s uncertain and complex environment.” You’ll note that we start with the premise that the client is desirous of greater fulfillment of potential, either in a personal or professional context. Contrast this with mentoring, or even therapy – both assume that there is something to be taught, or “fixed.” Both of these disciplines have their place, but should not be confused with coaching. Coaching assumes that the client has the answers but would benefit from the opportunity to partner with someone to define/refine a goal, brainstorm actions to move forward, check-in on progress, identify obstacles and solutions. One of the crucial aspects of the success of this partnership is that the coach is a trusted advisor – someone you can share your hopes, dreams, and plans with, who will in return give you honest feedback.
The coaching industry has conducted numerous studies intended to reveal the benefits of working with a coach. One such study was commissioned by the International Coaching Federation, and independently conducted by PriceWaterhouseCoopers. This was an exhaustive study of coaching from both the perspective of the coaching business internationally, and also from the viewpoint of the benefits to coachees. Following is a brief excerpt from the study focusing on the benefits of coaching from the coachee’s perspective.
Benefits of Coaching (Source: ICF Global Coaching Client Study commissioned by ICF, conducted by PricewaterhouseCoopers)
Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.
Increased Productivity
Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity.
Positive People
Building the self-confidence of employees to face challenges is critical in meeting organizational demands.
Return on Investment
Coaching generates learning and clarity for forward action with a commitment to measurable outcomes.The vast majority of companies (86%) say they at least made their investment back.
Satisfied Clients
Virtually all companies and individuals who hire a coach are satisfied.
What does it mean to be a certified coach?
Certified coaches – like me – have completed extensive courseware, conducted 100s of hours of coaching sessions, been vetted by master coaches through supervisory sessions, and researched and written about particular aspects of coaching practice. Once certified, we also continue our practice and studies to keep our knowledge fresh, and our certifications up to date. It is not required that a coach be certified to conduct coaching sessions – but a certified coach has been professionally trained and assessed.